Are you looking to sell products online? While you might be tempted to set up your own website to do so, there are some compelling reasons to consider selling your products through a platform instead. Here are some benefits of doing so:
Access to a wider audience: One of the main advantages of selling through a platform is that you have access to a larger audience than you might be able to reach on your own. Platforms like Amazon, Etsy, and Shopify have millions of users who are actively searching for products to buy. By listing your products on these platforms, you can tap into that existing audience and potentially reach new customers who wouldn’t have found you otherwise.
Built-in trust and credibility: When you sell on a platform, you’re leveraging the trust and credibility that the platform has built up with its users over time. For example, Amazon is known for its reliable shipping and customer service, so customers may be more likely to trust and buy products that are listed on Amazon compared to a brand-new website that they’ve never heard of before. Similarly, platforms like Etsy are known for their handmade and unique products, so customers may be more likely to seek out and buy products from that platform specifically.
Lower barriers to entry: Building and launching your own website can be a time-consuming and expensive process, especially if you’re not familiar with web design and development. By contrast, selling on a platform can be a much simpler and more affordable way to get started. Most platforms have user-friendly interfaces and provide tools and resources to help you set up your store and start selling quickly.
Marketing and advertising support: Many platforms offer marketing and advertising tools to help you promote your products and reach more customers. For example, Amazon offers advertising campaigns that can help you target specific audiences and boost your sales. Etsy offers promoted listings and social media integration to help you reach more customers.
Greater visibility in search results: When customers search for products on a platform, the platform’s algorithms determine which products to show in the search results. By optimizing your listings with relevant keywords and high-quality images, you can increase your chances of showing up higher in the search results and getting more visibility for your products.
Overall, there are many reasons to consider selling your products through a platform rather than on your own. By doing so, you can reach a wider audience, benefit from built-in trust and credibility, lower barriers to entry, get marketing and advertising support, and increase your visibility in search results. generate sales by selling products through a platform rather than on your own.